Sally Reidman is the founder of Reidman College, Israel’s largest institute for complementary and integrative medicine. Born in Pennsylvania in 1949 to Holocaust survivors, Sally was driven from a young age by a desire to explore spirituality, philosophy, and self-development.

While studying psychology at California State University, Sally encountered Dr. Ida Rolf’s approach to body psychotherapy, which releases repressed emotions through deep-tissue massage. This transformative experience inspired her to shift from traditional psychology to a holistic approach, integrating body, mind, emotions, and spirit.

Sally made Aliyah, initially living in an absorption center in Ashdod and working as a massage therapist. Recognizing a growing demand for holistic therapies, she founded Israel’s first Swedish massage course and expanded her vision into Reidman College, recruiting experts from around the world. Today, Reidman College educates over 3,500 students in 16 programs across five campuses, and its graduates provide complementary treatments in clinics, hospitals, and HMOs nationwide.

Sally’s work has helped position Israel as a global center for integrative medicine, guided by the belief that healing individuals contribute to healing the planet.

Sally made Aliyah from California in 1983.